Why is SEO Important?
In today’s increasingly digital world, over 70% of buying decisions start with a Google search, making search engine optimization (SEO) a hot topic for businesses looking to grow marketing share, establish brand positioning and retain their existing customers.
But what is SEO? SEO is an often a misunderstood form of marketing. In short, SEO is a set of strategies to help increase your visibility in search engines. Properly following and optimizing your site for these rules can improve your organic rankings.
Google’s algorithm looks at over 200 “rules” and signals in order to determine where your pages should rank in its search engine results for each keyword search a user makes.
The first place a prospective (or current) customer goes to in order to find information about your company or products/services is Google. If you’re not showing up in the top positions for your primary keywords, then you’re missing out on traffic and customers that are searching.
Worse yet, if customers/prospects can’t find you, you can be certain they will find one of your competitors that does rank higher and more than willing to take on the new business.
Here is a short list of other reasons SEO is so important in 2018 and beyond:
- Over 75% of all traffic goes to results on page #1 of any search
- Around 33% of that traffic goes to position #1 on page #1 for any search
- 15% of traffic to position #2, and 9% of traffic to position #3
- Users trust search engines to rank high-quality providers first
- Proper on-page SEO can improve usability of your website
Is SEO a good fit for your company?
In most cases, the answer is yes. SEO should be part of your overall marketing mix and can even improve results of your other marketing channels.
For example, if a user sees your site in an ad or social media, they might go to google and type in your business name. If you rank, you win. If not, they might instead see a competitor that looks worth checking out.
If you’re interested in learning more about how an effective SEO strategy can help grow your business and strategically position your brand, give us a call today. We love hearing from business owners like yourself and we love talking strategy.