Our first Comment for A Cause campaign wrapped up earlier this month with SIX DOZEN food items donated to support local students in need! Thank you business owners, friends and family for teaming up with MDM to support our youth! Want to get involved next month? Look for our video, comment and >> that's it!<< You can help us support others with just ONE comment! Could your charitable organization benefit from a partnership with MDM? Give us a call, text, email or heck use smoke signals, we'd love to connect!

If you are like many of our clients, they arrive at MDM feeling exhausted by pushing their social messaging on to less attuned ears. Maybe their target market and audience are still warming or perhaps you feel lost in the mix of how to achieve ANY engagement on IG. Here are FOUR tips you can start TODAY to grow! TAG your LOCATION- While creating a new post on IG, tap Add Location. This can pre-populate if you are already doing this from your office or home studio or even from repeated location tagging while on vacation. Adding a location to your post may help boost visibility when users are searching by location. It also helps build in additional 'behind the scenes' details about your business consumers LOVE to see! Mix-Up Your HASHTAGS # # # #- Ensure your post follow the secret sauce. Personal branded hashtags- maybe you have a few you use daily, some that rotate monthly, seasonally, etc. and connect with your full marketing/advertising campaign. Niche hashtags- speak to the heart of your ideal persona/customer! Use that music to their ears and say what they want you to! How do you know what they are using? Dig in and see what you find on IG, look at competitors sites, past customers, you name it! Get down to the nitty gritty of your industry! Use large scale hashtags - a few hashtags that are in the 5k-10K or more are absolutely fine! This could look like #grateful #optimism #integrity, perhaps less industry specific and more aligned with your brand philosophy or values. Try out a few moderately popular maybe in the 1-2K range! This could also align with various national groups or trades you represent. Here we could niche up from your local chamber of commerce # to perhaps an SBA # campaign or other industry group like a union or association. Make the Most of your Caption- Just TWO lines of text are readable under a post image so get to work in those few characters! Hook your viewer! Give Carousels a Go-Around! This means offering 2-10 images in a post rather than a single image! Snap a few additional pictures, add a GIF or static text image to your next post. Viewers on IG are signaled there is 'more' to the post with a ... and 1/5 in the upper right corner to signal how many images are in the post! Give them what they want-- MORE! Try it out! Make mistakes...have fun and remember-- your ideal customer accepts you for all your business is and wants to see MORE! Feeling a littel queasy at the thought of making time for ANOTHER social media post? Phone a friend at MDM and let us support you for FREE.

Yes… and did you know many of the most visited websites in the world are incredibly personalized for… YOU…! That’s right, when you log back on to your favorite online boutique, that 10% discount pop-up may not be there for your neighbor or your mom. Amazon seems to read our mind with personalized goods to choose from based upon our past experience on the platform. Netflix never takes a coffee break before offering up a que of binge-worthy tales we can’t turn down on a Wednesday evening. Your website can do this too. Let’s dig into three quick website personalization changes you can make to your website today. These can turn leads into customers in a matter of minutes. Website Personalization Personalization is a new frontier in departing paths from website customization. When building your website you may view customer data and see a dashboard feature or pop-up chat assistant would be ideal in delivering a smooth, experience for your customer. Personalization marketing offers users an dynamic experience with your site, not a one size fits all approach to content. The key to personalization is data, data, data about your site visitors and customers. A Trio of Quick Changes #1 Mobile Personalization- Americans buy online. They also buy from their phones. Personalize with data at the heart of your site visitor’s experience. Do your customers typically buy just before bed from their phone? Maybe you nudge them from a lead with a full shopping cart to customer by personalizing a pop-up for free shipping after 9:00 PM on a mobile device? Go. Do. See the results! #2 Geolocation- Capitalize on the success of business or events around your brick and mortar or even home office to boost sales. In tandem with intentional ads funnels, Geolocation is a simple way to personalize your site for very specific traffic to… sell…. more! Is the baseball game of the season taking place a few blocks from your restaurant? Geolocation can target any visitors to your site from the ballpark location with specific promos or ads to sell more. This could look like an ad that runs on your site offering one free beer from your restaurant to anyone who is currently in the stadium for a fixed duration that day. Perhaps this is ran with social media ads to target the same group then funnel to your site before showing the final free beer offer code. #3 Time- Time and speed are everything online. What can you do if your customer data shows site abandonment around 28 seconds into the products page? Personalize with time and page emphasis to offer a helpful chat bot to support any questions your site visitor has BEFORE they hit the historically proven abandonment time. A few reminders.... In order for personalization to launch and succeed, you must have data to understand your customers and site visitors in a CRM system. Personalization without data is like continually filling a bucket with holes in the bottom… it is still going to lose water no matter how much you pour in. There are many great CRM systems that either include or partner well with personalization and content tracking systems. A favorite of MDM’s is HubSpot . Personalization isn’t just brand colors and logos on your site . Give it a try and personalize your site! What does the data tell you? Are sales going up or perhaps the data shows a different direction would be best. Follow the data trails your site visitors leave you and recreate the story with your online content. Want a friend on your first try? Not sure how to personalize your business’ website? MDM is available for free consultation. We LOVE piecing through each detail of your sales funnel to see where CRM data can be built upon to provide what customers want- individualization and attention to their details.