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Instagram Reach- Tips for Fall 2021
If your business is in its first rodeo on IG or you are an old pro, let's pony up for a few new tricks!
If you are like many of our clients, they arrive at MDM feeling exhausted by pushing their social messaging on to less attuned ears. Maybe their target market and audience are still warming or perhaps you feel lost in the mix of how to achieve ANY engagement on IG. Here are FOUR tips you can start TODAY to grow!
Phone A Friend!
- TAG your LOCATION- While creating a new post on IG, tap Add Location. This can pre-populate if you are already doing this from your office or home studio or even from repeated location tagging while on vacation. Adding a location to your post may help boost visibility when users are searching by location. It also helps build in additional 'behind the scenes' details about your business consumers LOVE to see!
- Mix-Up Your HASHTAGS ####- Ensure your post follow the secret sauce.
- Personal branded hashtags- maybe you have a few you use daily, some that rotate monthly, seasonally, etc. and connect with your full marketing/advertising campaign.
- Niche hashtags- speak to the heart of your ideal persona/customer! Use that music to their ears and say what they want you to! How do you know what they are using? Dig in and see what you find on IG, look at competitors sites, past customers, you name it! Get down to the nitty gritty of your industry!
- Use large scale hashtags- a few hashtags that are in the 5k-10K or more are absolutely fine! This could look like #grateful #optimism #integrity, perhaps less industry specific and more aligned with your brand philosophy or values.
- Try out a few moderately popular maybe in the 1-2K range! This could also align with various national groups or trades you represent. Here we could niche up from your local chamber of commerce # to perhaps an SBA # campaign or other industry group like a union or association.
- Make the Most of your Caption- Just TWO lines of text are readable under a post image so get to work in those few characters! Hook your viewer!
- Give Carousels a Go-Around! This means offering 2-10 images in a post rather than a single image! Snap a few additional pictures, add a GIF or static text image to your next post. Viewers on IG are signaled there is 'more' to the post with a ... and 1/5 in the upper right corner to signal how many images are in the post! Give them what they want-- MORE!
Try it out! Make mistakes...have fun and remember-- your ideal customer accepts you for all your business is and wants to see MORE! Feeling a littel queasy at the thought of making time for ANOTHER social media post? Phone a friend at MDM and let us support you for FREE.
Our first Comment for A Cause campaign wrapped up earlier this month with SIX DOZEN food items donated to support local students in need! Thank you business owners, friends and family for teaming up with MDM to support our youth! Want to get involved next month? Look for our video, comment and >> that's it!<< You can help us support others with just ONE comment! Could your charitable organization benefit from a partnership with MDM? Give us a call, text, email or heck use smoke signals, we'd love to connect!
What is attractive to your site visitors? In order for you to determine what is attractive to your site visitors, you need a buyer persona or target audience in mind. Do you? Here are some great ideas for how to get started through HubSpot’s Buyer Persona Generator. Once you know who you are wanting to attract and then speak with throughout their journey with your website, you can dive into playing around with options for what can take your site from sweats to a night on the town. Let’s Look At Color-- Take a few moments to pull up your website. Okay. What colors do you see? Do they feel dark and moody, cheerful and bright, wonky and confusing? Do they align with your brand.. If you don’t have a brand (yet), do they mirror your logo? How do the colors make you feel? What do you think this means for your site visitors? Here is a link to a deep dive in Color Psychology. Hmm! Maybe this sparked inspiration. Images-- Still on your website, are your images professional? I know, you are thinking it is really expensive to have professional headshots, product photos and then photos of the flow in your business. It’s expensive. Maybe you look around in your local Facebook community groups and see if there is a budding photographer looking for inexpensive or free introductory work. This could be a great way to build connections and offer wins for both! You want your website to show who you are.. But if it looks like you snapped a selfie on your couch it may be sending the sweat-pant signal. You can find great professional photos through your website builder like Duda or Creative Commons. Font- Super simple. How many fonts does your site include? Do they mirror your brand or logo? Keep it to 2 or 3 at the most. Take a few minutes to skim your site and see whatcha’ go going on before another visitor takes your company or product on a hot date. You may be thinking, "There is so much to learn about website design… I can’t take it all on, on top of running my business!". Take a few minutes to check-out your sites: Color, Images and Fonts . Chances are you may be able to make a few quick changes and build a more attractive site to show off your businesses’ best self online!. P.S. MDM can help walk you through making these changes for FREE. Give us a call or Facebook message if you get stuck.
Yes… and did you know many of the most visited websites in the world are incredibly personalized for… YOU…! That’s right, when you log back on to your favorite online boutique, that 10% discount pop-up may not be there for your neighbor or your mom. Amazon seems to read our mind with personalized goods to choose from based upon our past experience on the platform. Netflix never takes a coffee break before offering up a que of binge-worthy tales we can’t turn down on a Wednesday evening. Your website can do this too. Let’s dig into three quick website personalization changes you can make to your website today. These can turn leads into customers in a matter of minutes. Website Personalization Personalization is a new frontier in departing paths from website customization. When building your website you may view customer data and see a dashboard feature or pop-up chat assistant would be ideal in delivering a smooth, experience for your customer. Personalization marketing offers users an dynamic experience with your site, not a one size fits all approach to content. The key to personalization is data, data, data about your site visitors and customers. A Trio of Quick Changes #1 Mobile Personalization- Americans buy online. They also buy from their phones. Personalize with data at the heart of your site visitor’s experience. Do your customers typically buy just before bed from their phone? Maybe you nudge them from a lead with a full shopping cart to customer by personalizing a pop-up for free shipping after 9:00 PM on a mobile device? Go. Do. See the results! #2 Geolocation- Capitalize on the success of business or events around your brick and mortar or even home office to boost sales. In tandem with intentional ads funnels, Geolocation is a simple way to personalize your site for very specific traffic to… sell…. more! Is the baseball game of the season taking place a few blocks from your restaurant? Geolocation can target any visitors to your site from the ballpark location with specific promos or ads to sell more. This could look like an ad that runs on your site offering one free beer from your restaurant to anyone who is currently in the stadium for a fixed duration that day. Perhaps this is ran with social media ads to target the same group then funnel to your site before showing the final free beer offer code. #3 Time- Time and speed are everything online. What can you do if your customer data shows site abandonment around 28 seconds into the products page? Personalize with time and page emphasis to offer a helpful chat bot to support any questions your site visitor has BEFORE they hit the historically proven abandonment time. A few reminders.... In order for personalization to launch and succeed, you must have data to understand your customers and site visitors in a CRM system. Personalization without data is like continually filling a bucket with holes in the bottom… it is still going to lose water no matter how much you pour in. There are many great CRM systems that either include or partner well with personalization and content tracking systems. A favorite of MDM’s is HubSpot . Personalization isn’t just brand colors and logos on your site . Give it a try and personalize your site! What does the data tell you? Are sales going up or perhaps the data shows a different direction would be best. Follow the data trails your site visitors leave you and recreate the story with your online content. Want a friend on your first try? Not sure how to personalize your business’ website? MDM is available for free consultation. We LOVE piecing through each detail of your sales funnel to see where CRM data can be built upon to provide what customers want- individualization and attention to their details.
In today’s increasingly digital world, over 70% of buying decisions start with a Google search, making search engine optimization (SEO) a hot topic for businesses looking to grow marketing share, establish brand positioning and retain their existing customers. But what is SEO? SEO is an often a misunderstood form of marketing. In short, SEO is a set of strategies to help increase your visibility in search engines. Properly following and optimizing your site for these rules can improve your organic rankings. Google’s algorithm looks at over 200 “rules” and signals in order to determine where your pages should rank in its search engine results for each keyword search a user makes. The first place a prospective (or current) customer goes to in order to find information about your company or products/services is Google. If you’re not showing up in the top positions for your primary keywords, then you’re missing out on traffic and customers that are searching. Worse yet, if customers/prospects can’t find you, you can be certain they will find one of your competitors that does rank higher and more than willing to take on the new business. Here is a short list of other reasons SEO is so important in 2018 and beyond: Over 75% of all traffic goes to results on page #1 of any search Around 33% of that traffic goes to position #1 on page #1 for any search 15% of traffic to position #2, and 9% of traffic to position #3 Users trust search engines to rank high-quality providers first Proper on-page SEO can improve usability of your website
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